Conversion Optimization – Convert Visitors to Patients

Because the point of almost any professionals online marketing endeavors is to drive and then convert traffic into patients, conversion optimization is the crux of the matter and the feature that all other features serve to support or reinforce. A typical business website converts less than 1% of its visitors into visitors who take action by means of filling out a form or calling the office, etc. It doesn’t matter how much traffic you drive to your website through Search Engine Optimization or Pay-Per-Click advertising, if your website isn’t set up to convert that traffic into patients, you’ve gained nothing and probably lost a lot of money. On the other hand, if your website is set up to convert that traffic, then the results can be tremendous.

Websites – Get visitors who take action.

There are many ways to build websites; in fact there is probably an infinite number of ways to build them. Unfortunately, however, there are a lot more wrong ways than right ways, and that’s where experience comes in. We are the only company that builds both Search Engine Optimized and Conversion Optimized sites because we know exactly what that means and entails. We’ve been in the business long enough to understand what works and what doesn’t, and the hundreds of professionals we’ve helped over the years is proof of that.

Pay-Per-Click Advertising

Just because you want a long-term marketing program that grows your business, doesn’t mean you don’t want short term results. Pay-Per-Click Advertising is the fastest form of marketing and we are experts on how to use it in order to maximize traffic and minimize cost. That’s a formula no one would disagree with.

Google Local Optimization – Google Maps, Google Places, Google +, Local

The means by which Google displays local search results gets more and more refined and more and more complicated by the day. Because local businesses typically pull patients from a 5-10 mile radius – depending on the size of the market – it is very important to focus on local search traffic. Because we understand this process well, we focus on getting you to rank in Google Maps so that you can get a nice slice of that targeted traffic. Yes, it’s called the World Wide web, but turning into the Local Wide Web is going to be a lot more effective for your online marketing program. We know how to do this.

Video Optimization – Enhanced Engagement

Wading through pages of text, skimming over information, going back to the top of the page, then reading again, etc, etc isn’t something that people have a lot of time or patience for. Especially when they’re in pain. Video Optimization is one way of giving your patients relief before you even meet them. Video is a great and easy way to communicate information your patients want and that that will make them take the desired action. In fact, you don’t even have to wait until they visit your site to let them know you have video? You can have your site show video images as early as the search result! This is a great way to encourage additional traffic because people are more likely to click that search result.

Custom Landing Pages – Symptom/ Treatment Specific Landing Pages

Landing Pages are exactly the place where visitors turn into callers and then, hopefully, patients. Think of a landing page as the place where you ‘land’ customers. You can provide content to add an unlimited number of symptom or treatment specific landing pages at no additional cost. Let people know you’ve got exactly what they’re looking for. They’ll appreciate it and call.

Mobile Friendly Sites – New Patients on the Go

Today the number of searches for local businesses on mobile devices (smart phones or tablets) is skyrocketing and will continue to do this. A website that was designed for a laptop or desktop screen isn’t mobile friendly unless it’s designed to be. Don’t add visual pain to your patient’s existing pain. You must have a site that can tell the difference between a desktop computer and a mobile device and show the correct version of your site to the correct type of user. Mobile users typically want a lot less information because they’re on the go. In fact, usually all they want is a reason to take action now, and then the phone number or map functionality so they can take that action and find you.

Relevant Visitors and Better Leads

Blogging is a crucial part of a healthy online marketing program. However, it’s not enough to just have a blog. Millions of blogs out there never reach their target audience. You might have a lot of very worthwhile things to say, but if no one can hear you, then what’s the point? We will guide you through the process of effective blogging and show you how to create interest and the kind of blog that people want to come back and forth to. That’s something that will give you sustained traffic and higher levels of lead generation.

Directory Listings – Get Noticed And Be Found

Being everywhere you’re supposed to be is a simple idea and certainly an effective one. We get you exposure in dozens of local directories to help send more traffic to your site from people in your area.

Automated Lead Follow Ups – Take The Lead And Keep It.

Once you have an expertly designed website that creates leads for you, now what? A lead isn’t a patient just yet. Your staff may call 1 or 2 times but if they do not make contact with those 1 or 2 calls, the lead is almost always lost forever. We automate your follow up with 8 pre-written emails that are sent in various increments of time. These are fully customizable, but if you want to use them just as they are, you can do that too.

Connect Where it Matters – Social Networking

This is the hottest form of marketing today and it is FREE! We are experts on the most popular  sites and how to use them to their fullest potential. We create profiles for you on Facebook, YouTube, LinkedIn, Twitter and many other sites, and we can set these up so that they are continuously updated with fresh content and videos. Social proof is becoming more and more important and a means of judging whether or not someone is in the loop. Neglecting to participate can mean huge missed opportunities and being left behind.

Marketing Training Center – Tips And Advice

With all our years of experience we know all the barriers to effective marketing, and all the areas where an online marketing program can break down. While we are not a consulting company, we do provide training in our ‘Members Only’ area to help you get the most out of your marketing efforts and to help you avoid the common pitfalls and problems associated with marketing.

Referrals – Build Loyalty And Trust

According to the New York Times, 65% of new business comes from referrals. Did you know that you can use your website and all our services to help create referrals? Using our proprietary ‘Rate Us’ tool you can get patients to leave reviews right on your website. These reviews can never be taken away by Google or Yelp and they can be shared easily by patients on their favorite social media sites too. This is important because it means that you’re not just reaching people, but you’re reaching them through people they know and trust.

Marketing Support Center

We have support staff standing by to assist you in your marketing efforts. They are completely trained in all aspects of this program and can help you achieve the best results possible.

Is that all?  Yes.  Well kind of.  Alright fine, that’s not all…

A lot of successful businesses have secret formulas and recipes. We’ve got one of those too and, of course, it wouldn’t be much of a secret if we were to tell everyone about it right here. Just as your patients don’t need to know how you work wonders for them, there’s a whole of stuff that goes into the service we provide that you needn’t bother yourself with either.

We will, however, say this: We do ‘behind the scenes work each and every week’.

Other companies that develop websites are continually trying to match our services. Experience and quality, however, are not something you can cut and paste. There’s a reason for why we’re the best, and when you work with us, you’ll see that for yourself.

Our success is a result of years of experience, information gathering, knowledge, discussions, trials, sweat, long hours, hard work, passion and motivation. Our tracks record and the hundreds of professionals we’ve helped are testimony to that. As you can see, we really make life difficult for our competitors; and we do that by making things a whole lot easier for you.

Earnings & Income Disclaimer

Gotcha Local Inc makes every effort to ensure that it accurately represent its products and services and their potential for income. Earning and Income statements made by our company and its customers are estimates of what we think you can possibly earn. There is no guarantee that you will make these levels of income and you accept the risk that the earnings and income statements differ by individual.

The individuals on this page were not compensated for doing a testimonial. They may or may not be an affiliate of Gotcha Local Inc in which case they are compensated for referring others that sign up for one of the Gotcha Local Inc marketing programs as described at http://www.gotchalocal.com/affiliate.

As with any business, your results will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials provided represent that person’s individual results only and were given without any compensation. The examples used are exceptional results, which do not apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. From data collected from each of Gotcha Local’s clients, marketing efforts have brought in an average of 10 leads per practice per month. Exceptional practices have received as many as ten new referrals in a week. Each individual’s success, however, depends on his or her background, dedication, desire and motivation.

There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results and/or success. There are some unknown risks in business and on the internet that we cannot foresee which can reduce results. We are not responsible for your actions.

The use of our information, products and services should be based on your own due diligence and you agree that our company is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products and services.

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