You have to talk the language that your prospect understand and wants to hear. Some call this entering the conversation already happening in their head.
Where you put your message makes a difference. Is this where YOUR prospect gets their information?
Are you showing YOUR prospect, your message, WHEN they are ready to buy?
Review: I have been working with Matt for a few years now and I can tell you in no uncertain terms that he is a TOTAL internet marketing NINJA! These videos help me get 8-10 Dental New Patients Each and EVERY week ON AUTOPILOT! Sincerely -
Jerry A. Jones
Review: So if you’re looking for a web host, to take care of you, on a Local Business standpoint, Gotcha Local is the place to go.
- Dr. Glenn Perryman
Review: "When I met them my website was a mess, I didn't know what I was doing …now my website is where it's supposed to!"
-Dr. Erich Breitenmoser
Review: "We are behind the times on reaching those that need our help. One way I do that effectively every month is using GotchaLocal."
-Dr. Matt Hubbard
Review: I have been doing business with Matt and his team at Gotcha Local for years and I think they are great. I have tried several other companies in their line of business and had bad experiences with all of them but Matt Prados and his crew are excellent. Sincerely - Allen Wentworth
Review: "If you’re not with Gotcha Local on the internet, you’re not on the internet!"
-Dr. Marc Weiss
Review: "I wanted to let everybody know that it is the real deal!" - Dr. Wade Parkhill
Review: "It’s a great marketing system!"
- Dr. Josh Purcell
Review: "It works, It is easy and it keeps on generating!" - Dr. Jon Brunelle
We use the latest in design concepts, technology plus direct response marketing. Your website will meet the latest design standards, with an interface that invites customer interaction. Users are much more likely to navigate away from your site if they don't know where to find what they need. A cluttered website will make a potential customer leave without picking up the phone and calling you. We provide website design that is sharp, clean and modern.
Search Engine Optimization is the art and science of getting websites to rank well in the search engines. Having a higher ranking means that more customers can find your business. The ranking also affords you greater visibility over your competition. Imagine a world where customers search for you, find you, and choose you over the competition. SEO is the key to being found and having success with online marketing.
When you service a local area, city, county or state you what to show in the search engines in those areas for your keywords. You want to show in all the maps and directories. This specific branch of SEO is what helps visitors to your website convert to visits to your office. An example: If a customer searches 'dentist' in Google, Google knows that they are looking for a dentist LOCAL to them. With Local SEO done right, people in your area making that search can find your site!
If a patient has made the effort to find their way to your website, it’s important to reward them by at least making the information as accessible as possible. Overwhelming your visitors with text and forcing them to wade through it to find what they’re looking for will make them search elsewhere. Not good for your conversion rate. This is why video optimization is important. Instead of just offering information, it’s necessary to actually deliver it; and video is a very effective way of doing that. There are other considerations of course. Video content that takes forever to load isn’t really optimized at all. In fact, it’s missing the ‘PLAY’ button. Auto play, a nice design and in-search results are also effective options for making things more pleasant for potential patients. Your patients are, after all, looking for relief.
This is a form of paid advertising best known as Google Adwords but also available on other platforms like Yahoo, Bing, Facebook, Twitter and more. The greatest part of Pay-per-click or PPC marketing is that you donot invest until someone clicks your advertisement. When they do, they will be directed to your site immediately. The ROI "return on your investment" can be very high, because investment is affordable. Also, this form of marketing is highly trackable - you will always be able to see how well it is working for you!
If you depend on your marketing to get your phone to ring then call tracking is the ONLY way to track your marketing campaign results. For many appointment driven, phone-scheduled industries, this facet of marketing answers many questions. Through call tracking, you will know how your new clients are finding you. If few calls are coming from a certain campaign, you know to change up that campaign. If you are getting inundated with calls from a campaign, you know you are doing something right and should spend more on that campaign. Call tracking cuts the confusion.
Even with great conversion rates of, say, 10 percent, you are still losing 90% of your traffic as a non- buyer. Retargeting is continuing to market to those that have already visited your website. Focusing your marketing efforts on this specific subset of potential customers or clients will boost conversion. Visiting your website doesnot build revenue for most companies. You need your website visitor to click a link, buy a product, or make a call. Retargeting will boost the number of visitors are led to buy your services!
We are a boutique marketing firm. We take on a limited number of clients because we do not want to be overloaded with untrained staff that can't deliver what YOU as our client needs. We are always available to answer your questions and explain our process. The websites and results we cultivate are not mass-produced. The best way to gain (and keep) loyal customers is to stand out. Continuing to stay in the spotlight requires consistent attention to your web presence. We can take the responsibility off of you. You keep doing what you do best, and let us do the same!