What is Search Engine Optimization?
By Definition:
- Search Engine Optimization (SEO) is the intricate science and fine art of building a website in such a way so that it ranks well on all major search engines on behalf of specified target keywords.
- Target Keywords are those terms which are most often searched and will bring the most relevant traffic and interested potential/current customers to your site in volume. Your site will also be built in such a manner that once a visitor lands on your site they will be innately prompted to take action, thus making money for your business.
Where it begins:
As with most well-tuned processes, research is the genesis of proper SEO conduct. This means that we will conduct keyword research to get to know your buyers’ demographics, understand their intent, and convert that into the most relevant search terms. This will allow us to build your website and content around the designated terms for best results. Your website content will be reflective of your brand persona and the truest descriptions of your services while integrating relevant keywords.
SEO-Based Design:
Your site must meet certain criteria in order to harness the most SEO power possible. Fortunately, these characteristics will also be sought by your site visitors. Features such as navigable menus, unbroken links, and many more specifications we can make, will make your website more crawlable by Google and also ensure that your customers are getting the best possible impression of your brand online.
Long-Term SEO:
My philosophy on SEO is that we’re in it for the long haul. This means that not only will our services prepare you for today’s digital standards but will predict and keep up with the future of internet presence indefinitely. Other SEO agencies are using the latest “hacks” to ensure that today’s standards are being met but what about when the paradigm shifts? Where will their clients be? That’s right – a step behind.
Avoid being yesterday’s news by sticking with an agency that supports tomorrow’s endeavors and stands by your brand through it all.
Attention to Detail:
For as fast as the digital sphere is spinning, you might be surprised to know that well-crafted SEO takes a little time. You want things to be done correctly the first time and that takes precision and care. Also, the search engine algorithms will red flag anything that goes up too quickly or with too much density. The crawlers get smarter by the day and are starting to realize spam when they see it. Not only that, but your customers will realize spam at a first glance and run the other way. You don’t want to inundate Google or your prospects by coming on too strong. This will only land you with penalties from the search engines and dissatisfaction among people.
Start at home:
Building good links is definitely an important part of the best SEO strategies. This is widely known. However, it really doesn’t pay to build a ton of links to a poorly optimized or unkept site. Instead, we will always build a solid foundation for your site which works for search engines and for customers before we go out and boost it up.
Focus on Content:
Even if your business appeals to a very specific market, your customers will all be different. This means they will think differently, learn differently, and be looking for different things from your website. The best way to reach everybody is to produce highly legible content and add other non-text media such as photos, videos, and audio to reach the skimming masses of internet users.
REMEMBER: Your content must have the proper pieces implemented in order to rank well, but your site is still being used by humans, not just robots. Your content should be human, too.
Building Partnerships:
It is truly immeasurable, the value of working alongside an SEO professional. You wouldn’t let your friend perform your upcoming medical procedure just because he knows a little science. Your money is part of your livelihood, too! Don’t let your income be toyed with by an amateur. Double or triple your profits – that revenue which pays your bills, feeds your family, and supports your employees – by working alongside a true SEO wizard.
