I had bought something from 1-800-petmeds. A few days later I received an email from them that was customized to me because I have a pug and this great picture was on the email with my dogs name. Now this isn’t really my pug. But looks so much like him.
I only openned the email because I saw this photo. So if you want your promo opened…
Find the reality of the prospect which isn’t necessarily YOUR reality “Doctor”.
In “Marketing” is the ONLY way to succeed. Find their reality, find the conversation already happening in their mind. Stop being a doctor for a moment and look at the world through the patient or propective customers eyes.